AI hype vs benefits

Why the AI hype isn’t the whole story: let’s focus on the benefits

In today’s tech-driven landscape, it seems like every software solution in the clinical industry needs to have some AI angle. AI is on everyone’s lips, touted as the ultimate selling point, a must-have technology that seemingly guarantees revolutionary results. But let’s pause and ask: why is everyone so excited about AI, and is the excitement justified?

AI is, fundamentally, a tool.

It’s a powerful one, yes, but on its own, AI doesn’t provide any inherent benefits. Tools only serve us if we apply them with purpose. Just as a hammer is only useful when there’s something to build, AI is only valuable when it’s directed towards a specific objective, applied thoughtfully, and integrated with user-centric goals in mind.

So why do so many in our industry seem focused on the AI aspect, sometimes to the detriment of the very benefits they’re trying to deliver?

The difference between AI and “clever algorithms”

Part of the issue is that much of what’s labelled as AI these days isn’t exactly “intelligent” in the way many people assume. Often, it’s a set of clever algorithms – highly optimized processes and statistical methods that crunch data and provide insights. But true AI, the kind that adapts and evolves in response to patterns, is rarer and more nuanced than the term’s current usage would suggest.

Clever algorithms can deliver powerful data insights, improve operational efficiency, and automate repetitive tasks. Why the urge to label them as AI though? If a clever algorithm provides the right benefits, let’s call it what it is. Mislabelling only leads to confusion.

The importance of purpose-driven AI

Interestingly, some technology vendors have been training AI systems on their data for years but often without a specific, user-driven objective. They’ve amassed knowledge, built models, and tested possibilities, but they miss the purpose that will turn their work into something meaningful.

The real power of AI emerges when it’s aligned with concrete goals, when it addresses specific needs in a way that resonates with real-world applications. This kind of AI has a clear “why” behind its “what.”

For instance, a pharmacovigilance tool like our cubeSAFETY solution could transform how pharmaceutical companies handle adverse event reporting. But if it weren’t directly aimed at improving patient safety, reducing response times, and meeting regulatory requirements, its AI would be wasted potential – cool technology without impact. By aiming AI toward meaningful, sector-specific outcomes, we get real results.

Invisible benefits: the real power of AI

The beauty of purpose-driven AI lies in its subtlety. It’s the invisible time savings, the hidden efficiency gains, and the automated, powerful data analysis running in the background. When AI is applied properly, these benefits appear seamless, sometimes even unnoticed. AI helps companies analyze mountains of data that would take human teams months or years to sift through. It automates manual tasks, freeing up people to focus on work that demands creativity and critical thinking.

Instead of asking, “What AI does this have?” the real question should be, “How will this AI-powered tool make us more effective? How will it improve our processes?”

Let’s shift the conversation

AI is incredible technology, but our industry needs to keep focusing on outcomes rather than tools. We should ask, “What benefits does this solution bring to my team, my goals, my end-users?”

The answers to those questions are where real value lies.

So, next time you hear someone touting their AI, ask them about the benefits it brings, the processes it transforms, and the value it provides. The true magic of AI isn’t in the fact that it exists, but in the change it drives – and that’s something worth getting excited about!